J'Marie Digital
The Objective - Web Design
J’Marie Digital is an online social media and digital marketing agency. In 2017, they were beginning the process of building their online presence. They partnered with Tiana Vallan to design a site that would allow their clients to book consultations, purchase plans and access training materials.
Goal
The challenges we faced during the consultation phase, was determining how to brand the company. Should J’Marie be a face, and highlight the owner, Monique Battiste? Or should it remain faceless and highlight the services? With the first design, we opted to use Monique and her daughter, Jianna to appeal to small businesses and mom-prenuers, using the site to collect valuable information of her initial client base.
Results
Tiana delivered a site that operated as a central operation hub for J’Marie Digital. During the first year, analytics determined that a redesign was necessary to appeal to a higher client base. The current site is a joint venture between J’Marie Digital and Tiana, which involved Monique working on the initial design choices, and Tiana making sure it remained cohesive. She also provided training to Monique during the process, so she could learn along the way. Monique continues to be one of her most valuable clients, and she is anticipating the next re-design in 2020.
